What is ecommerce marketing ?

Definition: Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Ecommerce marketing can be broken into two general actions: driving website traffic and optimizing the person experience for conversion. The two are critical components to growing an online business — failure in a single is all but sure to challenge any success in the other. Seasoned marketers can thrive in a digital landscape, starting with a solid foundation of common terms.

E-commerce Marketing Channels


Pay-per-click Advertising (PPC):

Effective PPC campaigns drive users with intent to purchase, which makes it more successful than many traditional advertising platforms. Businesses bid on impressions for paid results at the top of search engine results, paying on a per-click most basic. Impressions are determined by user search query, with strategy revolving around which keyword bids yield the highest ROI.

Search Engine Marketing (SEM):

Sometimes used a suggestions for PPC, talking about paid advertising campaigns. SEM is often used to identify efforts on Google’s Ppc platform and paid systems on other search machines, such as Bing. This kind of multifaceted term is also utilized by many marketers to spell out all paid and natural efforts.

Search Engine Optimization (SEO):

Contrary to the paid media opportunities described above, SEO traffic comes from unpaid “organic” results on search machines such as Google and Yahoo. Successful SEO requires adherence to best procedures over a product page level together with content creation, inbound links, social press engagement, and many other factors that search engine algorithms consider.

Display Marketing:

Banners, sidebars and other predominantly-visual advertisements that look on other websites. Screen advertising are facilitated by advertisement networks such as Yahoo Display Network.

Affiliate Marketing:

Testimonials from other websites with industry or product-focused content such as reviews, side by side comparisons, and testimonials. Successful internet marketers have a loyal following or receive traffic from some of the above channels. They typically get a set commission of referred sales, often decided on a case-by-case most basic.

Email Marketing:

Newsletters, abandoned trolley notifications and remarketing all use email to focus on past and potential customers.

Ecommerce Marketing terms

Google AdWords:

Google’s advertising platform started the PPC model and capitalizes on the business majority share of the search market.

Search Engine Results Page (SERP):

The cumulative results from users executing a search engine query, comprising organic and natural and paid listings. Having results on page one of SERPs is critical to acquiring new customers.

Conversion Rate Optimization (CRO):

The enhancing every aspect of an online site so that more visitors purchase. Quicker load times, fewer clicks to acquire and more alluring product descriptions/images make it easier for user’s to evaluate your products and follow through to The most popular metric for analyzing CRO efforts is change rate.

Conversion Funnel:

The steps used by a prospect to become a customer, beginning with understanding and ending with a purchase. Higher-priced items generally have a longer sales cycle, while low-cost items can convert in a far shorter period of time.

Checking up on ecommerce marketing trends

Almost all industries evolve, but online marketing tends to experienced at warp speed. Search engines and advertising websites are constantly changing their requirements, rules, and codes that determine results. While such, it’s very important to stay abreast of major changes. Some extremely successful SEO tactics, for example, can become financial obligations overnight. As Google and other search engines improve their algorithms to deliver the highest-quality results, really critical to monitor these developments and ensure your store is compliant.

More over, algorithm updates can also offer opportunities. Hummingbird increased the value of semantic search, allowing SEOs to count less on exact-match keywords. Less stringent keyword requirements causes more creativity, and high-ranking product results today are not as dependent on inclusion of correct product keywords. Other posts have favored websites with quality informational content, increasing the value — and opportunity — of utilizing sites, buying guides, and other kinds of content.

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